MUSEUM STRATEGIC IMPROVEMENT PLAN

Port Discovery Children’s Museum

Baltimore, MD, USA: 2023

Strategic planning exercises tend to focus on data-collection and neutral analysis. While this can be partially helpful, our approach is different. We started our planning process by collecting and analyzing myriad information about Port Discovery, with a goal to create and synthesize this information, evaluate it, and provide PD with an actionable and effective direction. This Plan says not only, "Here's what we think your situation is," but also, "Here's what we think you should do about it."

Skyhouse Studio produces key staff interviews, space utilization diagrams, qualitative evaluations of exhibits, recommendations, step-by-step “road map,” and a multi-year timeline and budget.

We are not scientists or mathematicians. We are museum leaders and museum designers. Our recommendations are qualitative as much as quantitative, and they flow from our creative intuitions about your organization, as much as from the hard data. We seek to leverage our decades of experience in the industry for your benefit, and to do this fully, we assert our conclusions boldly. We prioritize effective action over perfect information and complete certainty. As Antoine De Saint-Exupery once said: "A goal without a plan is just a wish." Our objective is to offer an actionable plan.

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